Plums Lingerie

+128% Ecommerce Website Growth

Plums Lingerie, a luxury boutique in Jersey, partnered with Thriftize Marketing to enhance its online presence and boost eCommerce sales. By focusing on targeted SEO strategies and content marketing, we significantly increased their website traffic and improved overall site performance.

About Plums Lingerie

Plums Lingerie is a premier luxury lingerie boutique based in Jersey, Channel Islands. Founded by Katherine Salt, the boutique offers an exquisite collection of high-quality lingerie, swimwear, and nightwear. Known for its personalized bra-fitting services, Plums Lingerie is dedicated to making women feel confident and beautiful through carefully curated products from top brands.

The challenge

Katherine Salt recognized the need to expand Plums Lingerie’s online reach to attract more customers and grow her eCommerce business. Although the boutique had a strong in-store presence, it struggled to generate significant online traffic. Seeking to improve their digital footprint and increase sales, Katherine turned to Thriftize Marketing for assistance. We devised a comprehensive digital strategy that combined SEO, content marketing, and eCommerce optimization.

Services Used:
STRENGTH IN NUMBERS

Business impact

After implementing our tailored SEO and content strategies, Plums Lingerie saw a dramatic rise in website traffic and user engagement. The increased visibility resulted in higher conversion rates, boosting overall sales. With a well-optimized Magento eCommerce platform and a WordPress blog for content marketing, Plums Lingerie is now positioned as a leading online retailer in the luxury lingerie market.

128%

Increase in monthly website traffic

165%

Growth in organic search traffic

72%
Improvement in organic conversion rate
89%

Increase in new users from organic traffic

140%

140% Increase in eCommerce transactions

Esteemed digital marketing solutions

Plums Lingerie has greatly benefited from our expert digital marketing services. Katherine Salt shared her satisfaction, stating:

“Thriftize Marketing has truly transformed our online presence. Their strategic approach to SEO and content marketing has driven significant traffic to our site, which has directly translated into more sales.”

 

For Plums Lingerie, we developed a robust digital strategy that includes:
  • Search engine optimization (SEO)
  • Content Marketing
  • eCommerce Optimization
  • Magento SEO